With the ringing sound at 0:00 on the 12th, the real-time data display of the “Double 11” Shopping Festival in the Bosideng E-Commerce Hall was fixed at 64.40 million yuan. Together with the sales statistics of Jingdong, Dangdang and other e-commerce platforms, Bosideng “double 11 "The total sales reached 11,140 million yuan.

With the sound of yesterday's zero clock, the real-time data display of the “Double 11” Shopping Festival in the Bosideng E-Commerce Hall was fixed at 64.40 million yuan. The brands of the Bosideng Group are at the “Double 11” Shopping Festival of Taobao’s self-operated store. Sales reached new heights.

On the same day, preliminary sales of Jingdong, Bosideng official malls, Dangdang and other e-commerce platforms, KA agents and more than 300 network franchisees totaled approximately 37 million yuan. Bosideng's "Double 11" sales amounted to 100 million yuan a day, reaching 101.4 million yuan.

This year Bosideng is participating in Taobao's “Double 11” campaign for the third time, selling 14 million yuan from the first year to 64.40 million yuan this year, achieving a 3.6-fold increase in three years.

In order to welcome the arrival of the "Double 11", Bosideng e-commerce company began to mobilize more than one month ago, and made adequate preparations from the early stage of product deployment, customer service training to the later logistics distribution, ERP system management and so on.

According to the relevant person in charge of Bosideng e-commerce, this year Bosideng e-commerce adopts the "direct + distribution" two-pronged model. For example, Bosideng invested 5 million yuan to build a small e-commerce distribution center and put it into use. This saved manpower, logistics, and raw material costs in e-commerce. The number of daily orders rose from 6,000 to more than 25,000 this year.

For the problems that existed in previous years, such as inadequate pre-stocking, difficulty in ensuring the quality of customer service, and insufficient logistics speed, effective improvements have been made this year.

It is reported that Bosideng e-commerce has been operating since 2008 and has now set up a complete set of network marketing framework including development, planning, promotion, logistics, and after-sales service, and has more than 300 franchisees, basically achieving full-channel coverage of the entire network. Online sales have been ranked in the top three categories of apparel.

Adequate pre-preparation, high-quality customer service, and excellent brand reputation have made Bosideng once again set a new record in online marketing during the “Double 11” Shopping Festival. It is estimated that Bosideng e-commerce sales will exceed 400 million yuan this year.

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