Founded by Italy's cutting-edge designers, attracted by the domestic and international fashion industry, the first show in Tianjin, China, was recently held at the St. Regis Hotel in Haihe, Tianjin. It was invited by the organizing committee of China's leading leather brand to participate in the event. This Fashion Week, and the release of 2012-2013 luxury fur fashion trends at the event site, became a major highlight of the fashion week.

The passion of the Chinese and Western cultures on the fashion stage collided with the recent closing of the first Italian Fashion Week in Tianjin. It not only became the focus of the domestic and international fashion circles, but also marked a new step for Tianjin to enter the international fashion stage. A number of Italian cutting-edge designers showcased their brand-new works through T station to media and fashion celebrities in China and around the world. At the event site, the collection of various elements is dazzling - noble, elegant, and romantic fashion with different materials such as diamonds, white gauze, fur and so on, to create a dreamlike scene with dazzling light.

One of the important links in the event was the “Publishing of the Luxury Fur Fashion Trends for 2012-2013”. It was the first appearance of the finale on the closing of the Fashion Week and brought the atmosphere to a climax. Eight times, it represents the trend of Chinese leatherwear, and has become the “wind vane” that guides the popularization of Chinese leatherwear. Through the selection of top-class fur materials from Denmark, Copenhagen, the United States, and the Nordic family, the fine, high-end craftsmanship and luxury materials are perfect. Inspired by surpassing design inspiration from design masters, the combination and rationalism fully demonstrate the calm and calmness of modern professional women and the mature charm of driving freely. The elegant temperament of luxurious furs and elegant styles has been brought into full play, becoming the focus of attention of the night. .

The three major series show the trend of the urban trend “leisureness series”, “璀璨 series” and “show off series” are the three major themes for the “2012-2013 luxury fur trend”. Emphasizes the “leisureness series” of urban elegance and serenity. Through the ingenious combination of different texture fabrics and cashmere and rabbit hair, it reflects a comfortable, harmonious dress concept and interprets the mature, low-key and high-quality urban slow life atmosphere. The "Shu series" of luxurious fur fabrics such as cicadas, cyan purple, etc., are highlighted by ingenious details, emphasizing the contrast and collision of the material mechanism and exquisite tailoring, showing women's elegant temperament and feminine body curves. . In this age of assertive personality, the “revolutionary series” that embodies the magnificent rebelliousness and arbitrariness and unerringness is exactly in line with this trend. It adopts a bold and avant-garde design concept, an ingenious combination of classic and durable traditional fabrics and modern craftsmanship. It will emphasize the perfect presentation of rebellious and maverick temperament, rendering a stylish, avant-garde urban style.

Pioneering and innovating to create a leading leather brand Tianjin Yingda Co., Ltd., a member of the China Quality Inspection Association, uses Tianjin as its base for business development, and is based on the Tianjin Airport Logistics District, the largest domestic Yingda Clothing Industrial Park in China. Through the advanced operation mode, hardware and software facilities, it fully embodies the characteristics of clothing compatible with popular industries, creative industries and cultural industries, and gives full play to the advantages of urban industries, and develops into a professional, modern, and technologically-based northern fashion creative industry “base camp”. . After many years of painstaking efforts, the quality of large leather garments should be excellent. High-quality raw materials and superb craftsmanship ensure the high quality of leather garments. The classic style design and complete after-sales service system make the big brands have won the favor of many consumers and established them. Industry pioneer status. According to the statistical results of "2011 China's merchandise sales" released by the China Federation of Commerce and the China National Business Information Center, the “should be big” fur market has achieved outstanding performance in the leather garment sales field, and the leather garment market share ranks first in the country. So far it has been listed as "China's Top 500 Most Valuable Brand Enterprises" for three consecutive times. The brand value has reached 2.093 billion yuan. The new marketing model of "Furry 4S", which was initiated by the company, has been fully recognized by the market and has a strong brand influence. The company has achieved great leadership position in domestic leather garment enterprises.


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